The 7 mistakes and how to avoid them - No 4 - The Emotive

Mark Muir • 24 November 2023

 No 4 The Emotive 


How do you want your home to feel?


Are you harbouring the thought of extending or renovating your home?


Taking the decision to design and then deliver a sizeable change to your home can be a big financial, emotional and time consuming prospect.


Make sure you have done your research before you start on your journey. I have gone through this process with clients many times and have found that there are seven very common mistakes that people make that can prove costly to correct.


We can help you eliminate these at the best time; before you begin!



4 Emotive - How do you want your home to feel?


How do you want your new house to feel?



Basically if you do not want to talk about the emotive response you wish to create in your new home, stop right now as you are not ready!


One of the great but often unmentioned causes of both happiness and misery is the quality of our environment: the kinds of walls, chairs, buildings and streets that surround us. To us architects the negative space is equally important as the positive!


What is a beautiful building? What is home? What emotions would you like to feel as you arrive at and move through your house?


The BIGGEST MISTAKE is not to inform your architect of the emotional response you would like to get out of your design. This is the crucial overriding factor on any building project.


In general we should pay more attention to the psychological consequences of design when building, as it is the emotive side of architecture which will affect the lives, the happiness and ultimately the wellbeing of the people living in the homes created.


Emotion should be part of every design brief and rate just a highly as the more tangible aspects of building.


“Emotional triggers in a home play a much more important role than we think.”


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